Watch a group of 2-4 year olds running in circles for thirty minutes. There is significant cardio happening. Motivation? Fun. Now, how can a company develop a health program for their employees that incorporates the same spirit of enjoyment for adults?
Volkswagen’s Rolighetsteorin – The Fun Theory marketing strategy recently entered a new candidate into the internet scene. VW’s Piano Stairs video demonstrated that stair usage increased by 66% when transformed into a playable piano keyboard.
Although Piano Stairs was a social experiment as opposed to a wellness program, it served a similar purpose of motivating people to make a healthier choice. Billy Blanks took martial arts, cardio movement, and music and created a whole TaeBo empire of exercise entertainment.
Most people understand that 15-30 minutes of exercise improves health, yet they still find reasons to avoid participating. A corporate wellness program doesn’t have to be dull. Motivate and encourage employee participation by integrating fresh and fun ways to improve health.